New Spring Grassroots | Xingan Luggage, Pull A Group of People with A Heart

Molding, assembly, stitching... Recently, in the production workshop of Xingan Huaxing Luggage Co., LTD., Ji 'an City, Jiangxi Province, the reporter saw that from raw materials to finished products, in about 5 minutes, a delicate and fashionable luggage was completed off the line and was packed and sent to all parts of the country.

"It wouldn't have been so easy to make a suitcase in my father's generation!" Li Shuipeng, general manager of Huaxing Luggage Co., LTD., told reporters with great interest the story of his "second generation" luggage people.

Xingan County is a small county in the middle of Jiangxi Province, where there is known as the "married woman must send camphor wood box" traditional custom, but also has a long history of camphor wood box production, with a large number of production of bags skilled craftsmen.

"My father is a carpenter, in 1993, founded the first real sense of the new gan luggage enterprise - Huaxing luggage factory, the main production of wooden suitcases, ABS suitcases, briefcases and so on." Li Shuipeng introduced that under the leadership of his father, more and more people in Xingan County began to get involved in the luggage industry.

However, due to the rise of southbound workers, a large outflow of technical personnel, the development of the local luggage industry is slow. At the peak, Xingan has more than 20,000 people engaged in the production and operation of luggage and leather goods in Huadu, Guangzhou and Changsha, Hunan.

Villagers are valuable resources for the development of a place, in 2006, Xingan County, taking advantage of more people engaged in the luggage and leather industry, decided to determine the luggage and leather industry as one of the strong county and rich people industries.

See to pay close attention to dry, Xingan County in the east and Hexi has built a luggage leather goods production and manufacturing base, built more than 1.8 million square meters of standard factory, water, electricity, road and other elements are in place, so that the introduction of luggage enterprises "settled into production".

The message got out, the nostalgia flowed. The XIngan travel abroad have returned home, and the local luggage market has begun to innovate and sing all the way.

"In my impression, my father made bags by hand, and the bags he made were also sold on the ground, without his own brand and patents, and he could only 'walk'." After graduating from college, Li Shuipeng returned to his hometown to take over his father's luggage factory. As a post-90s student, he paid more attention to brand development.

"In 2022 alone, our R&D funding will account for 8.2% of our turnover." Li Shuipeng introduced that after the careful creation of the team, the high-end luggage brand products of "Paul Frank" and "Lulu Kaidi" quickly emerged in the market, and the sales revenue of new products reached 33.8 million yuan, accounting for 91.23%. From January to November 2024, the company's operating income was nearly 200 million yuan.

In order to promote the efficient development of the industry, Xingan issued documents such as "Implementation Opinions on the high-quality development of the luggage and leather Industry in Xingan County" and "Several policies on Supporting the high-quality development of the luggage and leather Industry" to protect the enterprise brand creation, technological innovation and product exports.

After playing a series of "combined fists", a luggage company in the Xingan landing root, burst out a strong momentum.

"At present, Xingan County has 615 luggage and leather goods production enterprises, more than 1,000 sales outlets all over the country, Xingan County's annual output of luggage more than 55 million, travel luggage accounted for more than 20% of the national market share." Jiang Wei, director of the management committee of the Xingan Industrial Park, said.

"A few days ago, several German customers came to visit the company and we discussed the next phase of the procurement plan." Yang Jinsheng told reporters that the company will go to Russia to participate in the exhibition next month, and the samples have been sent to the past.

In addition to Hongtu Group, a group of enterprises such as Jizhirui luggage have built overseas warehouses and overseas marketing outlets in foreign countries, and a large number of luggage products with brand characteristics have been exported to Europe, America, Southeast Asia and more than 100 countries and regions.

A group of people working on one thing at a time. Through continuous relay, the XIngan luggage industry is constantly moving towards high-end and branding, and telling the story of "luggage" with the luggage people.